What was studied?
This original research article investigated the effectiveness and equity of community-based arsenic testing promotion in private well water systems in northern New Jersey. The study specifically assessed how traditional testing promotion efforts, such as public meetings, school-based events, newsletters, and direct mail interventions, affected actual testing rates among private well owners. Additionally, the researchers explored whether these efforts reduced or exacerbated socioeconomic status (SES) disparities in arsenic testing, focusing on who participated and who did not. To address these questions, the researchers conducted a large-scale household survey, analyzed historical arsenic occurrence data, and implemented a direct-mail water sampling intervention to evaluate the impact of cost and convenience on participation. The overarching goal was to inform public health and heavy metal certification programs about the real-world reach and limitations of community engagement strategies in reducing arsenic exposure from unregulated private wells.
Who was studied?
The study population comprised private well owners in 17 towns across northern New Jersey, an area identified as vulnerable to groundwater arsenic contamination. A total of 670 randomly selected households responded to the mailed survey, representing a 37% response rate. These towns were stratified into high, low, or non-intervention groups based on their history of arsenic testing promotion activities. Demographic data collected included household income, education level, age, household composition, and years lived in the home. Of these households, a subsample of 255 received a direct-mail offer to test their well water for arsenic, with the intervention randomized by cost (free vs. $40 fee). The demographic and behavioral responses of participants and non-participants in both the survey and intervention were analyzed to identify SES patterns in testing uptake, including the influence of education and income on participation rates.
Most important findings
| Critical Point | Details |
|---|---|
| Testing promotion increases well testing rates | Households in towns with a history of arsenic testing promotion were more likely to have tested their wells for arsenic compared to those in towns without such promotion (49% vs. 37% in pre-regulation households). The effect persisted across different income and education levels, highlighting the general effectiveness of community engagement in boosting testing numbers. |
| SES disparities exacerbated by promotion | Despite higher overall testing rates in intervention towns, SES disparities in testing were stronger in those areas. Households with a bachelor’s degree or higher had significantly greater odds of participating in both paid and free testing interventions. For example, those with a bachelor’s degree had over 10 times the odds of participating in paid testing than those with less education. |
| Cost remains a significant barrier | Participation in the direct-mail sampling intervention was much lower when a $40 fee was required versus when the test was free (12% vs. 42%). When free testing was offered to all, participation increased, but still only reached 47% overall. Cost reduction alone did not achieve universal screening, and SES differences in participation persisted even with no-cost testing. |
| Awareness and social networks influence behavior | Residents in high-intervention towns were more likely to know someone with an arsenic problem and to perceive arsenic as a local risk. These social and psychological factors were significantly associated with increased testing rates, suggesting that community-based interventions can amplify their effects through social networks, particularly in higher risk areas. |
| Water quality findings | Arsenic exceeded the state standard in 38% of raw well water samples and 21% of tap water samples. Other heavy metals, such as sodium and lead, also exceeded standards in a notable number of samples. Treatment failures were observed, as some homes with arsenic removal systems still had exceedances, highlighting ongoing risks even among those attempting mitigation. |
| Policy implications for heavy metal certification | The study demonstrates that voluntary, promotion-based testing programs, while increasing overall testing rates, may not effectively reach the most socially vulnerable populations and may unintentionally widen existing SES disparities. Universal screening and targeted outreach are necessary for equitable risk reduction relevant to heavy metal certification standards. |
Key implications
For heavy metal certification programs, this study underscores that traditional community testing promotions, though increasing overall arsenic testing rates, tend to disproportionately benefit higher SES households, thus reinforcing disparities in exposure risk. Cost-free testing and community engagement alone are insufficient to achieve universal participation; targeted interventions and policy-driven mandates are needed for equitable certification and risk reduction.
Citation
Flanagan SV, Spayd SE, Procopio NA, Chillrud SN, Ross J, Braman S, Zheng Y. Arsenic in Private Well Water Trilogy II: Who benefits the most from traditional testing promotion? Sci Total Environ. 2016 Aug 15;562:1010-1018. doi:10.1016/j.scitotenv.2016.03.199.
Arsenic is a naturally occurring metalloid that ranks first on the ATSDR toxic substances list. Inorganic arsenic contaminates water, rice and consumer products, and exposure is linked to cardiovascular disease, cognitive deficits, low birth weight and cancer. HMTC’s stringent certification applies ALARA principles to protect vulnerable populations.